Let’s Go Kroger-ing with Betsy's Best
Growing up in a small Indiana town, I remember shopping at the local Kroger. My sister and I tagged along behind our mom as she did her weekly shopping, stopping to talk to all the neighbors and friends along the way. It was more than a grocery store; it was a social outing. I wonder what my 8-year-old self would think if I told her a product that she developed in her kitchen would one day grace those very same Kroger shelves? I’m sure she wouldn’t believe it, but it’s true! I am proud to announce that Kroger and Kroger affiliated stores coast to coast are the newest grocery chain to sell Betsy’s Best. Now my neighbors and friends can purchase a product developed by the little girl in pigtails who trailed her mom at their hometown Kroger.
Landing the Kroger account has literally put us on the map, making Betsy’s Best a national company overnight. In early spring, I walked into the Kroger corporate office in Cincinnati with my four gourmet nut and seed butters. At that point, Betsy’s Best was available in around 600 stores nationwide, but Kroger alone has over 1,700 stores and affiliates throughout the country. It was an important meeting, but it didn’t take long for me to realize it was love at first bite for the buyer. As he licked the spoon after trying each flavor, I recognized the smile on his face; I found another Betsy’s Best fan.
Not long after that meeting, we found out Kroger wanted to carry two of the Betsy’s Best products—the Gourmet Almond Butter and Cashew Butter. But it wasn’t until early October that Kroger told us they were going to put these Betsy’s Best products in 1,305 of their stores. The news was so astounding I literally cried tears of joy.
Except for my daughter, I have never been more proud of something I created. Although we’ve been working at this for over three years, the Betsy’s Best adventure is just beginning. We are thrilled you’re along for the ride. If you haven’t tried Betsy’s Best yet, hopefully you’ll be able to buy it at a grocery store near you soon!
Betsy’s Best can now be found in Albertsons, Baker’s, Bristol Farms, Caputo’s, City Markets, Dillons, Food 4 Less, Fred Meyer, Fry’s, Gerbes, Harris Teeter, Ingles, Jay C, King Soopers, Kroger, Lowes Markets, Mariano’s, Marsh, Owen’s, Pay Less, Plum Market, Ralphs, Ruler Foods, Smith’s, Standard Market, Vons, and Whole Foods Florida. Go to www.betsysbest.com to find Betsy’s Best in a location near you. We are proud of all of our chains and smaller independent retailers!