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01 Mar

Betsy’s Best—A Gourmet Nut and Seed Butter Company Created by Former Miss Indiana—Hits Shelves at Marsh Supermarkets

NAPLES, FL – Betsy’s Best, maker of delicious and nutritious gourmet nut and seed butters, announced today their most recent partnership with Marsh Supermarkets, the Indianapolis, Indiana, based grocer. Betsy’s Best Gourmet Almond and Peanut Butters are now available in select Marsh locations throughout Indiana. 

Although this is the first grocery chain in Indiana to sell Betsy’s Best, President and CEO Betsy Opyt is no stranger to the state. A native of Peru, Indiana, and a Ball State University graduate with a degree in dietetics, Opyt was crowned Miss Indiana in 2000. During her reign, she traveled the state on behalf of the Indiana Department of Education to teach children about the importance of a healthy lifestyle.

It is her lifelong interest in nutrition that inspired Opyt to create Betsy’s Best. Frustrated by the lack of healthy, great tasting nut butters available, Betsy was motivated to create an all-natural alternative that she felt good about feeding her daughter.

“As a registered dietitian, I know what all those hard to pronounce words on a label mean,” Opyt explains. “But you don’t need a certification to know that partially hydrogenated soybean oil, high fructose corn syrup, and trans fats aren’t good for you. I set out to make nut and seed butters with tasty and healthy ingredients that my family loves to eat.”

The recipes she concocted in her Vitamix® became Betsy’s Best. Each flavor features all natural and delicious non-GMO ingredients, including Himalayan pink salt, chia seeds, cinnamon and honey, sourced from responsible, honest and healthy vendors. All of the products are gluten free.

“We sold our first jar of Betsy’s Best at a farmer’s market in Naples,” said Opyt. “Now we’re in stores throughout the country, but launching in Indiana is the icing on the peanut butter cake. It’s a homecoming for me, and I couldn’t be more honored to introduce Betsy’s Best to my fellow Hoosiers in partnership with Marsh. Their commitment to quality and community support is inspiring. We couldn’t be happier to find a retail partner whose principles align so closely with our own.”

Marsh shares the sentiment.  

“We’re excited to work with a company that has such deep roots in Indiana,” says Mary Lovell, Grocery Business Manager. “Betsy has created a delicious product made with the finest ingredients, and we think our shoppers will love it just as much as we do. Our goal is to provide the best selection of products for our customers, and Betsy’s Best is another great addition to the Marsh family.”

 

About Marsh Supermarkets

Headquartered in Indianapolis, Marsh operates 72 Marsh Supermarkets and O’Malia Food Markets in Indiana and Ohio, with 38 Indiana pharmacy locations. Marsh has the distinction of being the first grocery store in the world to use electronic scanners to ring up purchases.  Nearly 6,000 employees serve two million customers each week.

 


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