Let’s face it, the world of running a food establishment can be difficult without that something special that drives customers to your door. The thing is, what makes your restaurant different? What do you do that creates customer loyalty? And most importantly, what is your story?
Restaurants in Today’s Culture
Are the restaurants of today different from those of the past? We think so. People have so many choices now that you have to do something different just to stand out from the rest. However, different doesn’t necessarily mean depending on one hit wonders or cliched things that draw a crowd only temporarily.
Based on an article at GFS:
According to Technomic’s 2013 Flavor Consumer Trend Report, 73 percent of consumers who try an item with an innovative flavor and enjoy it are highly likely to return for the same item. Forty-one percent say new flavors can influence their dining decisions.
Innovation is just one way to drive people to your food establishment. If you have something unique, something that stands out as a must-try item, that is one sure way to create engagement and interest.
Another way to create customer demand is based on a word variation that we love here at Betsy’s Best – craveability. Once people get a craving for your food, they’ll return again and again. Think about the last time you had a craving for something from a restaurant. Chances are, you weren’t happy until you satisfied that craving. That is exactly what successful food establishments offer their customers.
Authenticity is an area that is imperative to get behind when running a restaurant, cafe, or any type of food establishment. People are tired of copycat ideas that are just like the other place down the street. They simply want something real.
Diners want menus to thoroughly describe dishes, listing ingredients, where they came from, and how they were prepared. Tell your customers how and why you use authentic recipes and local, imported, or unique ingredients.
Sustainability is another area that customers want more of. Are your ingredients eco-friendly and do you participate in sustainable practices? In fact, Restaurant.org has statistics on this very thing, stating:
About half of consumers say that a restaurant’s efforts to recycle, donate food or reduce food waste can be factors in where they choose to dine.
All of the above creates a welcoming atmosphere and are popular keywords when it comes to driving in new and loyal business. But what makes your food establishment even more welcoming? It’s your story. People want to frequent a place that has a real story – something they can relate to or get behind.
For example, do you only use recipes passed down from your grandmother? Does your restaurant offer farm-to-table food that is grown on the premises? Did you move from another country and share the food that is popular there? Perhaps you are the first person in your family’s history to own a business.
The best stories are based on you; stories you can tell your customers or even base your food establishment around.
Maybe you think that you do not have a particular story to tell. We disagree. Everyone has something that they can share that others can relate to. You simply have to find that story and share it. Of course you have to have good food and practice safe procedures, treat your employees well, and offer something unique. But your story is at the heart of what makes people want to know more.
Tell Us Your Story
We want to connect, we want to know you care, we want to hear your story so we can relate. People select their food establishments because they connect to them in some way. How are you communicating with your consumers? Are you making an effort to make a difference?
To compete in the food world you will have to up your game. It is no longer just about food, it is all the points we mentioned above and more! Refine your mission and focus on the customer experience as if you have a story to tell, a mission that moves people, and quality of food that surpasses expectations.
Here at Betsy’s Best, our mission is to create a unique experience that focuses on quality, integrity, with a fun flavor profile. We strive not to be your ordinary nut butter but a unique ingredient to enhance a recipe. Take for instance our Cardamom Cashew Butter with Chia Seeds. Sure, we could offer yummy cashew butter all by itself but we feel that the cardamom and chia seeds gives it that extra that makes it innovative and craveable.
Betsy herself is a registered dietitian. After becoming a mom she started experimenting with making her own healthier versions of foods found in the store. When her own daughter fell in love with her homemade peanut butter, she decided to make enough to sell at the local farmer’s market, and so began Betsy’s Best Gourmet Nut and Seed Butters.
Betsy went from selling her craveable nut butters locally to becoming a national sensation, and her nut butters are now found on Amazon as well stores across the nation.
Don’t just spread us, love us! We connect with our audience because we want to inspire them to elevate their experience and offer such an outstanding taste and connection with their food. So what is your story?