Known as the All-American food and probably the most popular sandwich combo with kids, the peanut butter and jelly (aka PB&J) sandwich is still a winner. I remember this as the first meal I learned to prepare as a child, and I am sure many of you share the same story.

In fact the PB&J sandwich was the inspiration behind developing the Betsy’s Best brand. My daughter was a picky three-year old, and she refused to eat the all-natural peanut butter I’d bring home from the store. As a frustrated mother and unsure of what she would take to school, the hunt began for a nut butter she would eat. No jar I brought home would temp her taste buds. Out of desperation to create a peanut butter and jelly sandwich she would enjoy, Betsy’s Best peanut butter was developed. Now it is shared by all….including my daughter.

Even though I am grown up now, I am still in love with my childhood favorite, a peanut butter and jelly sandwich. I know others agree.  Some foods you just don’t grow out of.  Heck, even many National Basketball Association players enjoy a PB&J sandwich before games!  However I discovered that my taste buds matured as an adult, and I’m finding really creative ways to enjoy my favorite combo.

This summer I want to celebrate and shed light back on the peanut butter and jelly sandwich that we all loved as children.

Why does PB&J have to be just for kids?

Why not make a grown-up version for all of us to enjoy?

I encourage you to put on your thinking caps and think outside the box on some creative ways to enjoy PB&J. Try a different nut butter or even a seed butter. To make a  crazy jelly combo, add bacon or herbs and seasonings for a real twist.

Join our PB&J Photo Contest

Snap a picture of your creation and send it to us to be entered into the Betsy’s Best PB&J Gourmet Photo Contest.  You might even win 12 jars of Betsy’s Best Gourmet Nut and Seed Butters. Join us in the fun. Feel like a kid again and take a bite out of your All-American favorite sandwich!

Join the Betsy's Best PB&J Goes Gourmet Photo Contest


1st Place: (1 winner) A year’s supply of Betsy’s Best Gourmet Nut and Seed Butters (12 jars)

2nd Place: (1 runner-up) Six jars of Betsy’s Best Gourmet Nut and Seed Butters

3rd – 10th Place: (8 winners) One  jar of their favorite Betsy’s Best

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