Betsy’s Best—A Gourmet Nut and Seed Butter Company Created by Former Miss Indiana—Hits Shelves at Marsh Supermarkets

NAPLES, FL – Betsy’s Best, maker of delicious and nutritious gourmet nut and seed butters, announced today their most recent partnership with Marsh Supermarkets, the Indianapolis, Indiana, based grocer. Betsy’s Best Gourmet Almond and Peanut Butters are now available in select Marsh locations throughout Indiana. 

Although this is the first grocery chain in Indiana to sell Betsy’s Best, President and CEO Betsy Opyt is no stranger to the state. A native of Peru, Indiana, and a Ball State University graduate with a degree in dietetics, Opyt was crowned Miss Indiana in 2000. During her reign, she traveled the state on behalf of the Indiana Department of Education to teach children about the importance of a healthy lifestyle.

It is her lifelong interest in nutrition that inspired Opyt to create Betsy’s Best. Frustrated by the lack of healthy, great tasting nut butters available, Betsy was motivated to create an all-natural alternative that she felt good about feeding her daughter.

“As a registered dietitian, I know what all those hard to pronounce words on a label mean,” Opyt explains. “But you don’t need a certification to know that partially hydrogenated soybean oil, high fructose corn syrup, and trans fats aren’t good for you. I set out to make nut and seed butters with tasty and healthy ingredients that my family loves to eat.”

The recipes she concocted in her Vitamix® became Betsy’s Best. Each flavor features all natural and delicious non-GMO ingredients, including Himalayan pink salt, chia seeds, cinnamon and honey, sourced from responsible, honest and healthy vendors. All of the products are gluten free.

“We sold our first jar of Betsy’s Best at a farmer’s market in Naples,” said Opyt. “Now we’re in stores throughout the country, but launching in Indiana is the icing on the peanut butter cake. It’s a homecoming for me, and I couldn’t be more honored to introduce Betsy’s Best to my fellow Hoosiers in partnership with Marsh. Their commitment to quality and community support is inspiring. We couldn’t be happier to find a retail partner whose principles align so closely with our own.”

Marsh shares the sentiment.  

“We’re excited to work with a company that has such deep roots in Indiana,” says Mary Lovell, Grocery Business Manager. “Betsy has created a delicious product made with the finest ingredients, and we think our shoppers will love it just as much as we do. Our goal is to provide the best selection of products for our customers, and Betsy’s Best is another great addition to the Marsh family.”


About Marsh Supermarkets

Headquartered in Indianapolis, Marsh operates 72 Marsh Supermarkets and O’Malia Food Markets in Indiana and Ohio, with 38 Indiana pharmacy locations. Marsh has the distinction of being the first grocery store in the world to use electronic scanners to ring up purchases.  Nearly 6,000 employees serve two million customers each week.


Betsy’s Best® to Award Scholarship at Miss Indiana 2016 Pageant

Creator of Betsy's Best Gourmet Nut Butters, Miss Indiana 2000 Betsy (Bobel) Opyt

NAPLES, FL – Betsy’s Best, maker of delicious and nutritious gourmet nut and seed butters, is proud to announce the inaugural Betsy’s Best Scholarship to be awarded June 15, 2016 at the Miss Indiana pageant in Zionsville, Indiana.

Betsy’s Best President and CEO Betsy Opyt won the title of Miss Indiana in 2000, giving her the opportunity to compete at Miss America in Atlantic City, New Jersey. She credits the organization with changing the trajectory of her life, leading her to be a businesswoman and entrepreneur.

“Winning Miss Indiana didn’t happen overnight, and it definitely didn’t happen without setting goals and working endlessly to attain them,” says Opyt. “Being crowned Miss Indiana meant more than winning a crown; it taught me that any goal I have in life can be attained through perseverance and determination. Instead of being scared of failure, I am confident in my abilities, and that’s the attitude you need when starting a business from the ground up.”

The $500 scholarship to be awarded on the first night of preliminary competition will be presented to a contestant whose video essay demonstrates the following: individual determination to succeed, entrepreneurial drive, healthy lifestyle, active spirit, and positive energy.

“Pageants have an unfortunate reputation of being old-fashioned and anti-feminist, while that couldn’t be further from the truth” says Opyt. “The young women who compete in the Miss Indiana organization hone their leadership skills, selflessly give back to their communities, and learn how to graciously manage success as well as defeat. Our goal is to recognize one woman who truly embodies these characteristics.”

Aren Straiger, Executive Director of the Miss Indiana Organization, is thrilled with the partnership.

“We are excited to have Betsy’s Best as a first time sponsor, and even happier that the company’s CEO is a ‘forever’ Miss Indiana,” Straiger said. “She understands the goals of our organization, and recognizes the hard work invested by these women. We are proud to award more than $38,000 in scholarship opportunities for the contestants, and that is made possible by sponsors like Betsy’s Best.”

The Miss Indiana pageant is June 15-18, 2016, at the Zionsville Performing Arts Center. Miss Indiana 2016 will compete at Miss America in Atlantic City in September.

Betsy’s Best is available in Indiana at select Marsh Supermarkets.