Restaurant guests desire different things than they did in the past. Many establishments strive to satisfy them by refreshing menus regularly. Around one-quarter of eateries update meal options each season. Nearly one-third do so every month, according to Toast, Inc. It is crucial to avoid falling behind by embracing innovative menu ideas that will help your business attract more customers, boost sales and earn positive reviews. Consider these trends when you think about new menu options to introduce:
Top Menu Innovation Trends
#1 Plant Slant
Plant based eating is one of the biggest food movements of the time. This cuisine satisfies vegans, vegetarians and people who simply want to improve their health by consuming less meat. Plants often deliver more nutrients while limiting harmful substances like cholesterol and sodium. Longevity living and optimizing nutrient dense foods is trumping traditional foods. Superfoods and functional foods are hot words in the food movement.
Betsy’s Best Gourmet Nut and Seed Butters were developed by a registered dietitian where nutrition is her mission. We are not just “nuts” for nut and seed butters – we offer a blended superfood spread that not only offers plant based protein, but taste and texture too. Restaurateurs integrate our products into a range of highly appetizing dishes.
#2 Ingredients with Integrity
Customers want to know where their food comes from and the story behind it. Sourcing locally, clean and non-GMO ingredients, and removing preservatives, additives, and artificial ingredients is the movement that matters. Around three-fifths of restaurant patrons seek natural menu items, according to Technomic. Some major chains like KFC, Chipotle and Panera Bread have recently banished artificial coloring and flavoring from numerous meals. It’s important to take this trend seriously if you want your eatery to remain competitive.
Tasteless, unhealthy fillers may reduce prices, but customers don’t want to eat them. Menu items become highly desirable and profitable when chefs use GMO-free ingredients, according to a Washington State University study. Although the food costs more, your net earnings may rise by up to one-tenth.
Betsy’s Best doesn’t use gourmet as an adjective but a mission to source the highest quality ingredients that are non-GMO, natural, and sourced as locally as possible. They’re free of gluten as well.
#3 An Experience in Eating
Customers are not looking for a plain and mundane food experience. They expect more from the atmosphere, customer service, menu innovation, and flavor profiles! Because there is more competition in fast casual, restaurant, and meal delivery markets, people don’t just pick a meal based on food only.
University of Denver research reveals that most guests actually care about the service and atmosphere even more than food quality. They want it all, so every detail needs to be examined with regard to how your establishment can make the consumer experience that much more! While a meal’s taste certainly holds great importance, your eatery can become more appealing and memorable with the right music, inviting interior decor and friendly, helpful servers. A scenic view could also have a big impact. Your menu plays a significant role as well; entertaining menu item names or a brief history of the restaurant may enhance the experience.
#4 Food with Attitude
People are paying more attention to what they are eating and why they are eating it. Food has become more about the visual experience as it is for nourishment. Food selfies are now a thing and if it looks appealing, is fashion forward, and photo ready, it will get the attention is deserves and give your establishment the social exposure. The Huffington Post reports that nearly seven out of 10 Millennials take pictures before they eat!
Be a trendsetter, not a follower. Offer something unique, compelling and trend ready so your food becomes the focus of a unique dining experience. Social media and “food selfies” can help spread the word about your latest menu ideas at no cost. Guests might share images of your creations if you embrace unique shapes, arrangements, ingredients or dishes. For instance, a pasta restaurant in Maine has drawn attention by serving noodles in a skillet.
#5 What is your Story?
People select their food establishments because they connect to them in some way. To compete in the food world, you will have to continuously up your game. It is no longer just about food. It is all the points we mentioned above and more! Refine your mission and focus on the customer experience as if you have a story to tell that differentiates you from everyone else, a mission that moves people, and quality of food that surpasses expectations.
Here at Betsy’s Best, our mission is to create a unique experience that focuses on quality, integrity, with a fun flavor profile. We strive not to be your ordinary nut butter but a unique ingredient to enhance a recipe. Don’t just spread us, love us! We connect with our audience because we want to inspire them to elevate their experience and offer such an outstanding taste and connection with their food. So, what is your story?
Today’s consumers seek special experiences and quality, authentic cuisine. Betsy’s Best can help eateries meet their expectations with unique, flavorful ingredients that help set your menu apart. It’s also vital to adopt thoughtful goals that complement the values of your customers and staff. The most suitable way to innovate will vary depending on the type of food, the local area and your existing clientele.